Which of these is more important in presidential elections?

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At least for the US, it seems more important to attract the base than the moderates, unfortunately.

* darthebearnc celebrates because this is his 1100th post

Congratulations!

To your point: why is that unfortunate? I mean, isn't the Democrats' base roughly Bernie supporters?

You just missed blacks, hispanics, and women.

That's not to say that blacks, Hispanics, and women are inherently non-Bernie supporters. A lot of them are.

And regardless of which base we're speaking of, it is kind of unfortunate that the goal of politicians these days is to attract the base instead of the moderates, as in this scenario they only really have to pander to ideologues and don't have to concern themselves with the needs of average Americans (100% moderate heroes).