I was wondering how a self-described socialist like Bernie Sanders could possibly be doing as well as he currently is, in a primary to become the next president of the united states. Until recently, that would have seemed completely inconceivable. Not merely a "liberal", which is already being used as a derogatory term by conservatives, but a "socialist", the embodiment of evil as used by many americans. Granted, I am not from the US, but I remember when I lived in the US in the 90s, that I was regarded like some left wing extremist, while being a centrist in Denmark.
It struck me that perhaps the GOP have more or less neutralized the term by consistently and wrongly labeling Barack Obama a socialist. The idea is that if Barack Obama is a socialist, then perhaps socialism really isn't that dangerous after all. America has gotten used to having a "socialist" president. This obviously benefits Sanders, who proudly stands by being a socialist.
This also begs the question whether simply labeling Sanders a socialist would even be enough to defeat him in the unlikely scenario that he wins the democratic nomination.
Thoughts?
You might be onto something. Overusing and abusing a word certainly leads to losing its potency.
That's what happened here too. Our left wing parties used to characterize as "fascists" anyone who dared to have different views that them (even Tsipras himself said that Papandreou was "worse than Pinochet").
So when the real fascists of Golden Dawn appeared nobody was really scared by them.