What South Carolina voters heard when the names were said. I think there might be a pattern in there:
They polled all 16 announced or likely candidates:
19.0% Bush Good Ol' Southern Boy
13.2% Carson Sorta Good Ol' Southern Boy (I may have to pick him anyway so I'm not called racist)
12.5% Graham Good Ol' Southern Boy (so long as he ain't touchin' none)
9.7% Trump (He might not be Southern, but he sure is as racist as one)
8.7% Huckabee Religious Southern Boy
5.1% Rubio Pretty Good Southern Boy (Hispanic though)
3.8% Paul Southern Boy (but not at heart)
3.0% Perry Good Ol' Southern Boy
2.9% Cruz Pretty Good Southern Boy (Hispanic though)
1.9% Walker Yankee Scum
1.6% Fiorina Hollywood Trash
0.6% Santorum Yankee Scum
0.4% Jindal England/Yankee Educated Hindu
0.4% Kasich Yankee Scum
0.4% Pataki Yankee Scum
0.0% Christie Yankee Scum
16.9% Undecided (i.e. Too Many Good Ol' Southern Boys)
