Here is an excellent analysis of national political trends that goes beyond the red and blue:
http://www.massinc.org/commonwealth/new_map_exclusive/beyond_red_blue.htmlThis site has divided the US into 10 nearly population equal regions, each with a distinct political character. The regions are based on voting returns from both national and state elections, demographic data from the US Census, and certain geographic features such as mountain ranges and coastlines.
The propose strategies for both a Bush win and a Democratic win in 04, that can occur by focusing on 5 or 6 of the regions.
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