You can see very clearly how during the [great] B.Clinton era poverty level went down and changed to the opposite direction after Bush came to power.
The common conservative explanation for poverty is: The poor are poor because they are lazy. Many voters buy this theory. These voters are mostly religious conservatives, so lets talk to them in the language they are supposed to understand.
They know not, neither will they understand; they walk on in darkness
Psalm (82:5)
Understand, ye brutish among the people:and ye fools, when will ye be wise?
Psalm (94: