Southwest WisconsinCounties: Crawford, Grant, Juneau, La Crosse, Lafayette, Monroe, Richland, and Vernon
2019 Population: 323,265 (5.55%)
Average Vote from Region Percentages: 5.20%
July 1, 2020 Voter Registration Totals: 177,296 (5.20% of state total)
Race and Ethnicity: 91.94% White, 2.61% Hispanic, 2.17% Asian, 1.43% Black, 1.30% 2+
Ancestry: 42.26% German, 16.05% Norwegian, 13.34% Irish, 7.11% English, Polish 4.60%
Median Income: $50,363
Post-Secondary Degree Attainment: 35.3%
Southwest Wisconsin is the quintessential Driftless Area region. Every single county that makes up this region is either fully or partially in the Driftless Area. The Driftless area is a region in the Midwest of the United States of America that escaped the flattening effects of the last Ice Age. This area extends out of the state of Wisconsin and also into northwestern Illinois, northeastern Iowa, and southwestern Minnesota. This has resulted in a geography that is not as flat as the surrounding areas with ridges, bluffs, deep river valleys, and karst geology.
As a political area it gained much notoriety in the late 2000’s as an area of the country were Democrats were still winning rural voters. However, outside of George H.W. Bush’s total collapse across the state of Iowa in 1988 due to the Farm Crisis, this region as a whole did not start voting for Democrats until Clinton in 1992 and 1996. Before that this area was predominately Republican, outside of a few areas.
Back to just Wisconsin, the southern part of the Southwest region was initially settled heavily at by miners who came from the Upper South (Kentucky, Missouri Tennessee, Virginia) and Cornwall, England. They came to mine the Lead and Zinc that was prevalent in the area. Many of the miners didn’t spend the time to construct shelters and instead just burrowed holes into the hillsides to live. This earned the miners the nickname “badgers,” which in turn lead to Wisconsin taking on the identity of the “Badger State.”
These Southern migrants brought with them their Democratic voting tendencies and this region was a Democratic stronghold early on. The northern part of this region was settled a bit later than the southern part and when it did Germans came like they did throughout the rest of the state (including the southern part of this region), but there were also Norwegians. Norwegians supported Republicans up to 1930’s before starting a transition to the Democratic Party.
Looking at the Southwest region today, it is a very white region. Only the Western Northwoods region is whiter. It is also more German, Irish, and especially Norwegian than the rest of the state. The median income and college degree attainment percentages are also below that of the state.
One could argue that Juneau County does not belong in this region. Depending on one’s definition of the Driftless Area, Juneau might only partially be in this region. However, I did not want the East Central region to cross the Wisconsin River. As previously mentioned, the vast majority of the Madison Exurbs region could have been included here, but their proximity to the state capital makes them different enough to warrant their own region. There is also of question of where the northern boundary of this region should be as every county in the North Central Wisconsin region, but Dunn, is at least partially in the Driftless Area. I came to the conclusion that combined that region would have been too big.I decided to have one region that was more orientated towards a mix of La Crosse and the Wisconsin River and another that was more influenced by the lower Chippewa River, Eau Claire, and the Trempealeau River.
PVI: D+1
Presidential Margin: Obama (08) +21% -> Obama (08) +14% -> Trump +4%
2018 Margins: Baldwin +15% -> Evers +4%
Like the Southeast Wisconsin region, this was a region where Obama dominated in both of his elections for President, but especially 2008. Trump’s eighteen-point swing here in 2016 was shocking to say the least. Clinton lost ground almost everywhere in this region, except for the areas immediately surrounding the City of La Crosse. Evers did much better than Clinton did, recovering a lot of lost ground, even though Scott Walker had previously won this region against Mary Burke in 2014. However, unlike the Southeast Wisconsin region, this is a region that Biden needs to win if he wants to win Wisconsin’s 10 electoral votes.
Crawford County2019 Population: 16,131 (0.28%)
Average Vote from Region Percentages: 0.25%
August 1, 2020 Voter Registration Totals: 8,776 (0.26% of the state)
PVI: D+2
2016 Presidential Margin: Trump +6%
2018 Gubernatorial Margin: Evers +4%
2018 Senate Margin: Baldwin +18%
Municipalities: City of Prairie du Chien (5,572) Clinton +1%
Trump became the first Republican since 1984 to win Crawford County and possibly more concerning for Democrats was that Walker did better here in 2018 than he did 2014. That said this is a county were Biden probably needs to get a win in order to win statewide, unless he’s getting really good margins somewhere else in the state. The Town of Freeman in the northwest part of the county is the entity to look at when results start coming in. It was very close to the statewide margin in 2016 and in both of the major 2018 contests. If Biden is winning the towns around Prairie du Chien, he is probably winning big statewide, while Trump would love to take the remaining towns that he failed to win in the northeast corner of the county.
Grant County2019 Population: 51,439 (0.88%)
Average Vote from Region Percentages: 0.78%
August 1, 2020 Voter Registration Totals: 26,217 (0.77% of the state)
PVI: R+1
2016 Presidential Margin: Trump +10%
2018 Gubernatorial Margin: Evers +1%
2018 Senate Margin: Baldwin +9%
Municipalities: City of Platteville (12,087) D+9%
What’s interesting looking at Grant County is how Trump won it by almost nine points more than he won the state, but then in 2018 it is close to matching the margin for both major statewide races. This could be a bellwether county come November, but I hesitate to say that given just how big Trump’s margin was here. The place to look on election day would be the Town of Platteville as it was pretty close to the county’s margin in 2018. Winner her probably wins the county. If Biden is getting good results in the Milwaukee area, Trump will need this county more than Biden will. If Biden is not doing as well as Clinton around Milwaukee, then he might need to pull out a win here in order to win statewide. Biden will be on pace for a big win if he can win a majority of towns on the eastern boundary of the county like Baldwin. Trump’s goal here will be to win every town and municipality, an accomplishment he nearly achieved in 2016.
Juneau County2019 Population: 26,687 (0.46%)
Average Vote from Region Percentages: 0.39%
August 1, 2020 Voter Registration Totals: 13,458 (0.39% of the state total)
PVI: R+7
2016 Presidential Margin: Trump +27%
2018 Gubernatorial Margin: Walker +15%
2018 Senate Margin: Vukmir +8%
Municipalities: City of Mauston (4,355) Trump +11%
Juneau County has been a national bellwether in Presidential elections, going for the nationwide winning candidate every election year since 1964. However, I expect that streak to be in jeopardy if Biden wins, as this county has moved hard to right. No statewide Democrat or liberal Supreme Court nominee has won this county since Obama in 2012. The goal for Biden here would be to just see the margin get closer to what Evers got, while Trump would love to expand his lead out to thirty points. When the results come in, I would look to the City of Mauston, the largest city in the county, as in 2018 it was close to the statewide margin for both races. If Biden is winning big statewide, he should also be winning a couple towns here such as Lindina, Lyndon, and maybe Seven Mile Creek. Trump will want to replicate his countywide sweep from 2016 and continue push those margins up.
La Crosse County2019 Population: 118,016 (2.03%)
Average Vote from Region Percentages: 2.14%
August 1, 2020 Voter Registration Totals: 72,200 (2.11% of the state total)
PVI: D+5
2016 Presidential Margin: Clinton +10%
2018 Gubernatorial Margin: Evers +15%
2018 Senate Margin: Baldwin +26%
Municipalities: City of La Crosse (51,227) Clinton D+28%, City of Onalaska (18,943) Clinton +5%, Village of Holmen (10,034) Clinton +1%
La Crosse County is a place where I expect Biden to improve on Clinton’s 2016 margin. Every election since 2016 the Democratic or liberal candidate has won here by at least 5 points better than Clinton did, many times 15-20 points better. It feels like this is a county that will continue to move to the left. The Town of Washington in the southeast corner of the county is where I would look when the returns come in. Clinton lost it by about three points in 2016, while both Evers and Baldwin won it in 2018, with Evers winning it by close to his statewide margin. Biden would love to match or exceed Baldwin’s results of winning every municipality and town except four. Trump on the other had would love to take some of the towns around the City of La Crosse like Campbell or Melody.
Lafayette County2019 Population: 16,665 (0.29%)
Average Vote from Region Percentages: 0.25%
August 1, 2020 Voter Registration Totals: 8,727 (0.26% of the state total)
PVI: R+0
2016 Presidential Margin: Trump +9%
2018 Gubernatorial Margin: Walker +3%
2018 Senate Margin: Baldwin +11%
Municipalities: City of Darlington (2,337) Clinton +5%
Another county that should be close, but as Evers showed in 2018, it does not have to be part of a winning collation for a Democrat. Trump probably has to win here in order to win statewide. I would look to the Town of Argyle in the northeast corner of the county in November. It was the only additional town that Evers added on in Lafayette County compared to Hillary in 2016. Biden will be on his way to a big statewide win if he’s winning additional towns like Belmont, Lamont, Shullsburg, and Wiota. Trump would like to pick off some of the municipalities he failed to win in 2016 like the City of Darlington or the Village of Gratiot.
Monroe County2019 Population: 46,253 (0.79%)
Average Vote from Region Percentages: 0.65%
August 1, 2020 Voter Registration Totals: 22,707 (0.66% of the state total)
PVI: R+8
2016 Presidential Margin: Trump +23%
2018 Gubernatorial Margin: Walker +15%
2018 Senate Margin: Vukmir +2%
Municipalities: City of Sparta (9,832) Trump +7%, City of Tomah (9,397) Trump +16%
For the longest time this was the most Republican county in the Southwest region. However, recently it appears that Juneau County has moved to the right of Monroe County, while Monroe County might be moving a smidge to the center as Baldwin almost won here. One reason for that is there are two decent sized cities here that if Democrats are doing well statewide, they tend to win. The one in particular you should be paying attention to come election day is the City of Sparta. Clinton lost here by seven points, but Evers won here by a point and Baldwin by fifteen. Things are going really well for Biden if he wins the City of Tomah. Trump would like to replicate the sweep he had here in 2016, but with expanded margins.
Richland County2019 Population: 17,252 (0.30%)
Average Vote from Region Percentages: 0.27%
August 1, 2020 Voter Registration Totals: 9,224 (0.27% of the state total)
PVI: D+1
2016 Presidential Margin: Trump +6%
2018 Gubernatorial Margin: Evers +5%
2018 Senate Margin: Clinton +15%
Municipalities: City of Richland Center (4,951) Clinton +3%
Biden probably needs to win Richland County in order to win statewide. George W. Bush won this county twice despite losing Wisconsin twice. Since then however, Democrats don’t win statewide without winning this county. The place to focus in on when votes come in is the Town of Buena Vista in the southeast part of the county on the Wisconsin River. The margin here was close to the statewide margin in both 2018 races. Biden will be doing really well if he’s winning a majority of the towns in the county, while Trump would love to take the two towns that Clinton won in 2016 (Henrietta and Richwood).
Vernon County2019 Population: 30,822 (0.53%)
Average Vote from Region Percentages: 0.48%
August 1, 2020 Voter Registration Totals: 16,530 (0.48% of the state total)
PVI: D+1
2016 Presidential Margin: Trump +5%
2018 Gubernatorial Margin: Evers +2%
2018 Senate Margin: Baldwin +16%
Municipalities: City of Viroqua (4,402) Clinton +14%
Vernon County is the third county in this region that Biden in all likelihood needs to win in order to win statewide. Vernon County is 29.88% Norwegian and that is a demographic that Biden needs to improve on in comparison to 2016. The place to look here when results come in would be the Town of Kickapoo in the southeast corner of the county. The winning percentage was close to the percentage the statewide winner got in both 2016 and 2018. Like Richland County, Biden would be thrilled to win a majority of the towns here like Baldwin did, while Trump would look to pick off the three towns that Clinton won (Genoa, Liberty, and Webster).