Ask a Brit thread

[12th Doctor]

I just wanted to say that I find the Labour Party's theme for this election to be quite clumsy.

"Britain Forward Not Back"

Maybe this is a product of the culture gap, but wouldn't it sound better if it were, say:

"Moving Britain Ahead"

"Moving Britain Forward"

or perhaps simply

"Labour: Moving Forward"

[12th Doctor]

"back" is a synonym for the Tories, led as they are by a former cabinet member of theirs, thence it has to be in.

Yes, I understand that "back" means the Tories, but not only is it a very clumsy sounding, but a good political slogan should say what you are about, not contrast you to the other side.  Sadly, possitve leadership politics, as opposed to simply setting yourself opposed to the other side is something that never caught on in Europe and is starting to retreat here in the United States.