Sure. Besides his responses on the issues, he didn't try to unite his party. He picked Bentsen as his running-mate but didn't try to reach out to the New Democrats otherwise. He would have been far better off if he made a targeted effort to unite the party. If he managed to convince Jeane Kirkpatrick or Tim Wirth to join him on the ticket, he would have done better among Democratic Hawks.
I think that Wirth or a Southerner like Bob Martinez, alongside having surrogates and platform concessions to New Democrats and Blue Dogs, would have helped very much.
Bob Martinez was a Republican in 1988; he left the Democratic Party around 1983.