You don't think any of that's their own doing? After the 1992-97 parliament, Hague, IDS, Howard and Cameron's wishy-washy strategy in opposition, are you shocked?
I worded that very badly didnt I? I'll explain better. Of course some of it was but New Labour nailed the Tories mistakes directly onto there brand. Lies, hypocrisy, unemployment, economic incompetency, corrupt, split, out of touch, For the rich. These are what people think about when they hear the words "tory party", few people think of owning their own council house for example. The negative campaigning was so successful that even after the feel good factor of around Blair seeped away, the fear of a Tory victory remained. Cameron had almost everything going for him in 2010 and he still couldn't win.
The Tories swiftly returned back to power after defeats in 29,45,64,74. Why not in 97? Yes I agree the incompetence of Major, Hague and IDS hurt them but I feel it was the years of successful Labour spin and negative media coverage that really did it in for them.
If you still think I'm talking rubbish about the power of spin. Which party first comes to mind when
raising tuition fees is mentioned? Is it Labour who introduced them and then raised them again breaking their promise? I suspect not, no you, like me and 99% of people will think Lib Dem.
I'd be interested in what a Tory like freefair makes of this? Although this really has nothing to do with UKIP anymore, sorry.