This generation of the Clinton family is well past its sell-by date. Its coming of age narrative includes stories about Vietnam draft dodging, civil rights, the 1964 and 1972 elections, and the counterculture. The Clintons are part of the AARP crowd now and so are their generational compatriots, and presumably especially new media journalistic types want someone considerably easier to relate to for us post-1960s culture war types. Maybe a candidate whose biopic doesn't inevitably play "Blowing in the Wind" while zooming out on a blurry photo of a long-haired person half a century ago when talking about the candidate's origin.
Yeah, just like people who actually vote in real life American elections.