I read somewhere that the devs think games are becoming "more colorful, more politically correct, and less violent."
*Just laughs and shows Mortal Kombat X as proof otherwise.*
Seriously, I don't see the trend they're talking about. I guarantee you this game's sole marketing strategy is shock value.
Well there are a lot of non-gamers playing games on facebook and the like that probably skew the numbers.
They really need to make console gaming and facebook/phone gaming separate categories. The two are not similar at all.
I'm not a fan of the snobbish gatekeeping that says casual games aren't "real" games.
As for the thing in the OP... I assume that there's not much to it beyond trolling for shock value- which is of course legal but not exactly praiseworthy. Best to just ignore and/or mock.