Seems to me that Trump should have rolled this out before the first debate or at least before the second or third. He should have focused on his jobs, trade and 'drain the swamp' message throughout the debates and not engage in any personal attacks. And today he again should have stayed on script. Maybe the media is biased against him. But he knew that going in, so don't give them any excuse to not cover the substance of the plan. As the owner of beauty pageants, Trump knows that sex sells. So any mention of his accusers in a speech is going to get the most attention.
It's more like he didn't focus on jobs, trade, and ending corruption (other than his own) because they were never anything more than tools. They are, were, and will be secondary to the primary focus of polishing his own sick and inflated ego while practicing the hate-bulimia that he loves so much.