2. Poilievre isn't really an orthodox libertarian running as an unblemished Ayn Rand disciple, nor is he running as a kooky libertarian who thinks driver's licenses are fascism. In fact, he's not really a libertarian at all. His leaning into "small government/reduce bureaucracy" rhetoric is pretty consistent for Tories, even if he emphasizes it more. More than that, he's presenting his ideas as a solution to pocketbook issues, not a matter of ideological dogma. Poilievre argues that his policies are a solution to everyday challenges like inflation and housing, which might actually get people listening.
This is a good point. At least he's tying his small government solutions to everyday concerns. When Hudak ran he seemed to offered orthodox austerity just because "it's time to be bold" or something and didn't really make a case at all for why it was needed or would help everyday Ontarians' economic concerns. Harris in contrast caught mood in '95 and was a very effective messenger.