As a "gym bro" that exercises every day and eats healthy (I'm not a bodybuilder, but I have a good body) I would say that our demographics is more republican, but not in a sense that we're conservative of opposing abortion, same-sex marriage etc… we're liberal in that sense, is more of an "anti-woke" sentiment
Yeah there's the culture war stuff, there's also a huge emphasis on individual responsibility in gym culture, and you don't need me t tell you which side of politics is better at messaging that.
It's not really as clear cut as that.
As someone who is a gym regular and a follower of a lot of those 'personalities', actual gym/fitness folk who are interested in training right and eating well and sharing that are more mixed politically.
Younger male influencers, even those clearly on tren are not particularly right leaning in their content and follows.
Slightly more established influencers; people hawking products, seeking sponsorship, people who grandstand for likes or have a podcast crossover tend to be more right wing.
Powerlifting and the 'values' perhaps, within that particular regime is actually an increasingly queer space and is probably to the left of the gym scene in general.
