This is a pretty good ad - simply because of the photo of McConnell awkwardly holding a gun.
It comes across as desperate to me, even though she is either actually shooting those skeets or they've got a body-double/someone else shooting them.
"I'M NOT OBAMA YOU SEE I LOVE GUNS, THE NRA AND COAL"
The only way it could have gotten even better is if they used coal-mercury composite skeets. Though she's definitely the better one to be seen with a gun; I doubt McConnell will go into that territory (but of course, he isn't losing right now).