Meet the Swingers

[Gustaf]

It's strange that such high percenateges are oppose gay marriage AND more restrictions on abortion. That sounds good for Kerry and the Dems, since abortion is an old issue, gay marriage is a new one. i can't see how you could accept killing that goes against your beliefs and not letting people confirm their love. I think that if Kerry and the Dem party can spin this the right way there's still hope for them on gay marriage.

[Gustaf]

There are a  number of interesting stats here...like the fact that 39% of swing voters are in the South! Maybe the South is more up for grabs than usually thought. Also, 66% of NBush-voters identify themselves as conservatives, only 31% of Kerry voters identify as liberals. It's also interesting that 20% of Bush-voters 'seldom or never' attend church, 81% of Kerry voters belong to non-union households and 20% of Kerry-voters are conservatives...

It appears that over-all the swing voters are closer to the Kerry-voters than to the Bush-voters, but that the Bush voters are more strongly for him than the Kerry-voters are for Kerry on issues.

[Gustaf]

This group seems to have good news and bad news for both Bush and Kerry
- 75% have favorable view of Kerry
- 70% have favorable view of Bush
Click to read Pew Research Report on Swing Voters

The negative spotlight was never on Kerry during the primaries, rather it was on Dean.  Now that Kerry as emerged as the nominee, his favorable ratings have nowhere to go but DOWN!

Expect Bush to define Kerry per his voting record, and that definition will be made early and often with $100M.

Is Bush gonna campaign with only $100M? That's only a dollar per voter...

[Gustaf]

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That still only makes it about $4 per voter, still not very impressive.

[Gustaf]

I thought America was the nation of MONEY in campaigns?