How political ads were in 1952

[True Federalist (진정한 연방 주의자)]

And here's why Stevenson lost:
https://www.youtube.com/watch?v=MxYDTTNYMic

[True Federalist (진정한 연방 주의자)]

Literally all political ads preceding 1964 were awful.

Well, it's not like they had much to work with. Sound and video quality on most TVs wasn't great, and it wasn't like there was color or anything to make it visually appealing. Certainly someone from the modern time would not find them appealing.

You don't need color to make things interesting.  You just need to look at things differently.  Certain things that look interesting in color don't in black and white with the reverse also being true.  It's not the tools, but how one uses them that causes interest.

[True Federalist (진정한 연방 주의자)]

Also remember that television advertising was a brand new medium. They had no past precedent to go by.

The 1934 California gubernatorial campaign certainly gave a precedent, tho thankfully one neither candidate made use of in 1952.