This is why the people here hate the EU. Because they mandate which shapes pickles must have, which lightbulbs need to be bought and that cigarette packages have to be sold only in a uniform communist white package with a warning on it.
As it happens polls show the latter has majority support here, and didn't it originate in Australia? Can't really fault their phasing out of incandescent bulbs for energy saving ones and the veracity is in question for the supposed enforcing of [insert fruit/vegetable] size claim.
People hated* the EU because it does itself no favours re corruption and democracy issues, and that's more than enough for a hostile press to work with. It also manages to piss off both the nationalist right and anti-neoliberal left with its piss-poor direction.
*Hated, because all of these are small fry to what the EU - via the euro - is inflicting these days.