Not a surprise

[Redalgo]

What do you figure is the drive behind this? I'm not at all savvy with economic questions but if I had to guess people are buying less to be more frugal / financially conservative and in doing so have lowered demand for many kinds of goods and services. In which case I suppose we have to decide whether to spend beyond our means, borrowing against the future to propel growth right now, or tighten our belts and accept that both consumer demand and the labor market (at least from the employment-seeker's perspective) are just going to have to suck for a few years? It would be really helpful if someone could explain to me why the news is still so often downbeat. D: