I wanted to go up to bat in this thread first, but turns out half of the posts here are ag's already. Too bad for me.
I'm not sure if all the authors cited in the OP are really focused on using economic jargon to everyday life. Levitt and Dubner's quote is about market implementation where the problem is diagnosed as not having enough markets. The Lesswrong people are more evo-psych than econ, with a bizarre belief that declaring yourself a Bayesian thinker will resolve intractable conflicts. Cowen actually thinks
he's opposing Hanson (who falls with the Lesswrong people), and I think his book is really trying to embed economic concepts within common sense.
I specifically used "economic jargon" up there. The goal of high economic theory is to show how a small set of assumptions can fully characterize a class of observable trends. If theory is working well, people don't have to declare they're utility maximizers for economists to be right. Hell, someone who does abuse jargon like that is probably the kind of person who is refusing to negotiate the way a rational person should anyway.
As a social sciences student, I have realized how much the cancer of economic thinking has spread throughout this field of study. What I hate, more than the ideological framework in itself (which is an interesting perspective in itself), is the smug, self-satisfied and downright authoritarian belief held by its proponents that their economic rationality is the only rationality, that they got it all figured out, and that everybody else is just unable to see the truth because their judgment is clouded by silly things like norms and values ...
It's this delusion of grandeur that makes homo economicus theory one of the most dangerous ideas of the 21st century.
I'm sorry, Antonio, but please get off your high horse. Don't be so combative unless you can describe a set of norms that predicts annualized quaterly GDP growth within 0.3 percentage points.
EDIT:
So, Ag, while I'm sure they may not please you, do you have any links to behavioral economics studies that don't rely so heavily on mathematical symbols?
There is, very roughly speaking, two trends of research in behavioural econ: designing lab experiments that show evidence of people not following assumptions usually placed on behaviour, and building mathematical models that can account for that behaviour. The field can also be divided into psychologists who focuses on puzzles raised by lab experiments, versus economic theorists who wants to build better theory and is wading into the waters.
I want to say that Armin Falk is an accessible behavioural guy who still is a solid theorist. Kahneman is an experimental guy, while his coauthor Tversky wrote down models and simplified it for psychologists. Bob Shiller's a pundit in behavioural finance, but Richard Thaler started out writing some stuff on that too.