The Daily Show Effect (user search)
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  The Daily Show Effect (search mode)
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Author Topic: The Daily Show Effect  (Read 1993 times)
MODU
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« on: May 22, 2006, 03:43:08 PM »


Since we already had the "Fox News Effect" thread...

"The Daily Show Effect"

We test the effects of a popular televised source of political humor for young Americans: The Daily Show with John Stewart.  We find that participants exposed to jokes about George W. Bush and John Kerry on The Daily Show tended to rate both candidates more negatively, even when controlling for partisanship and other demographic variables.  Moreover, we find that viewers exhibit more cynicism towards the electoral system and the news media at large. 

(Cont...)
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