Apparently the expected MSRP starts at over $70k and will extend well into the six-figure range. This is a luxury vehicle and one targeted at the commuting-but-compensating demographic.
I just want them to restore the Ford Ranger to something close to its former shape and size.
Market research shows that consumers want to drive trucks that look like angry, aggressive hornets because they are insecure and have low T levels, unlike the Gary Coopers of the past who preferred sleek and stylish early 90s Ford Rangers to get to their job site.