The first election in which each media was used for campaigning (user search)
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  The first election in which each media was used for campaigning (search mode)
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Author Topic: The first election in which each media was used for campaigning  (Read 9367 times)
tpfkaw
wormyguy
Junior Chimp
*****
Posts: 9,118
United States


Political Matrix
E: -0.58, S: 1.65

« on: October 19, 2014, 02:04:49 AM »
« edited: October 19, 2014, 04:27:15 AM by wormyguy »

1952 and 1996 were indeed the first elections for TV and internet. An advertising executive pitched TV ads to Dewey in 1948 but he refused, considering them beneath the dignity of the office.

Newspapers: 1640? (England)
Telegraph: 1848?
Newsreels: 1934 California gubernatorial (1924 US presidential for neutral ones)
Smartphone app: 2008
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tpfkaw
wormyguy
Junior Chimp
*****
Posts: 9,118
United States


Political Matrix
E: -0.58, S: 1.65

« Reply #1 on: October 20, 2014, 10:57:56 PM »

Looks from Google Groups like Presidential elections were first discussed on Usenet in 1984 (although there's discussion of Reagan and Carter as early as 1981, so it might've been 1980 if Google's archive doesn't go far back enough).

https://groups.google.com/forum/#!search/reagan$20before$3A1984$2F01$2F01%7Csort:date

It always blows my mind to see to see people talking about stuff 30+ years ago on internet forums that were basically the same as they are today.
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tpfkaw
wormyguy
Junior Chimp
*****
Posts: 9,118
United States


Political Matrix
E: -0.58, S: 1.65

« Reply #2 on: October 26, 2014, 05:38:27 PM »

Internet is kind of dicey because while the campaigns had websites in 1996, they didn't really "use" them in the way that we think of websites being used today. I remember my 3rd grade class sitting in the library for computer class and logging onto the Clinton and Dole campaign websites and the reaction was basically one of awe and novelty that such things merely existed, even though the websites themselves were so primitive that you were basically reading a campaign pamphlet on a computer screen rather than on a piece of paper in your hand.

1996 was the first year the Internet was used. It didn't really become relevant to the campaign strategies and to public perceptions until 2004.
4President.com actually has the websites archived. They are quite funny in hindsight. I love comparing the 2012 websites to the 1996 ones.

1996.
2012.

I'm very surprised the Republicans had a website in 1996, rather than dismissing it at some kind of new-fangled demonic voodoo. 

Actually, internet users would most likely have been an overwhelmingly Republican group at the time. IIRC Bush won something like 70% of people with an internet connection in their house in 2000.
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