President Biden test drives F-150 Lightning: "This sucker's quick!" (user search)
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  President Biden test drives F-150 Lightning: "This sucker's quick!" (search mode)
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Author Topic: President Biden test drives F-150 Lightning: "This sucker's quick!"  (Read 1504 times)
Del Tachi
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« on: June 08, 2021, 12:57:34 PM »

Apparently the expected MSRP starts at over $70k and will extend well into the six-figure range. This is a luxury vehicle and one targeted at the commuting-but-compensating demographic.

400k of the 900k new F-150s sold in 2019 were bought by consumers the industry has termed "never-nevers."  That is, they never tow and they never haul: they purchased a truck for its aesthetic or luxury value.

For this category of consumer, I suspect that conspicuous gas guzzling is actually more of a status symbol.  If anything, I expect the electric F-150 will be best-selling as a commercial or fleet vehicle since that's where the added cost can be justified as a long-term investment.     
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