Democrats have been having a cow about that ad because they seem to think that Gardner is attacking Udall's family. The fact that they're trying to drum up controversy over
this is actually fairly indicative of how uncomfortable they are with where this race is at. Udall's campaign has spent gazillions of dollars trying to widen the gender gap and drag down Gardner's favorability. The fact that the needle has barely moved has got to be really worrying them. Now Gardner is starting to catch up in ad spending, which, as Nate Silver notes, could make him the favorite.