I completely disagree that social issues won't matter. Once Boxer begins running abortion ads against Fiorina, then Carly is toast. That's why this race hinges on whether its Campbell or Carly. If its Campbell, we have a chance. If its Carly, we don't.
Yeah, but dont you think Carly would be more willing in Tories words, to get in the snake pit with Boxer. Some of the veteran analysts, particularly Sabato, think Carly is the strongest for that reason. Boxer's gonna run a nasty campaign as she usually does - we have to go just as low as Boxer to beat her and she knows it. That Boxer floating head ad, as weird as it is, is incredibly effective - it even incorporated the "Call me senator. I earned it." flub.
Fiorina may be more willing to fight in the gutter, but that doesn't mean she can win in the gutter. Once they get down there, Carly will get torn up on social issues and her record at HP.
She already tried her hand at negative campaigning in the primary. The most recent poll shows that her attacks on Campbell have backfired on her. She is now 14 points behind Campbell and only 2 points ahead of DeVore.
I know more about California politics than Larry Sabato.