It's hilarious to see Trump supporters, who never bought Goya products in their lives, rushing out to the supermarket to buy the products and post about them on twitter.
Goya is a standard American brand in every supermarket. I am more surprised to hear that people looking at authentic recipes use it since I use it on a weekly basis (as I tend to avoid supermarket brands for my culture). I assume every 'basic' person in this country who doesn't shop at Whole Foods uses it frequently as well. I don't think this is the partisan product that you think it is.