For what it's worth, it is mentioned on the NBC election night coverage that Wisconsin voted for Nixon "thanks to Henry Cabot Lodge". I don't know what they meant by that.
Henry Cabot Lodge Jr. was Nixon's VP in 1960, though he was a Massachusetts Liberal.
I know who he was, I just don't know how he could have been the main reason, as suggested above, for Nixon winning Wisconsin. A New England liberal Republican isn't likely to be particularly appealing to Wisconsin, and I don't think that Lodge was known for being an especially charismatic campaigner.