It lost 19 points in a state where the last Republican overperformed the NPV by 19. In 2006, the last “similar” vote lost by 12 in a state that again overvoted Republican by 19. What’s even more interesting is that 2022 is, gun to my head, a R+3 year and 2006 was D+9. This thing should have been a barn burner but instead lost by 19.
2006 was a completely different time.
Firstly, you didn't have spontaneous media the way we do today, meaning that back then you likely had a much larger chunk of folks who didn't even know it was on the ballot. I think that really helped no in this case.
Furthermore, I tend to believe as is the case on most social issues, the country overall has slowly grown more liberal on abortion.