He's aiming for a Bachmann or a Perry to take the nomination and crash the GOP into the ground against Obama in 2012 and try to come back in 2016 to try to "steer the party in a new direction." You don't say things like these and expect supporters to surround you.
That won't work though. There are plenty of more appealing and charismatic candidates who are moderate that would have a better chance in 2016 if the GOP crashes than him.
He'd have the chance if none of those folks run, with them thinking that the extreme right candidates would win the nomination again.