I thought black voters were a swing group during the 1952, 56, and 60 elections and was surprised to see Democrats win this demographic so handily. In my mind I imagined President Eisenhower winning a slight majority both times, and then Kennedy flipping it back with a slim margin brought on by his attractiveness as a candidate and the MLK jail phone call.
They were an important demographic. The word swing demographic implies that the group itself swings, but it can also mean that a certain threshold will swing the election.
In 1948 for instance, the states of OH, ILL and CA were pivotal and Truman won all and African-Americans provided that margin of victory. Had Dewey achieved say 35% it might have swung those states and the election.