Even if you change on illegal immigration, that is only the foot in the door. Nominating a Hispanic candidate merely a foot in the door. The core message is what determines whether or not you win Latinos or any other group, not what your specific plan on a subset of an issue that only about 10% of the country lists as a top priority. It may be a piece, but those thinking it is a whole affair, are fooling themselves.
Before we start arguing between whether the long term direction is Ron Paul or Mike Huckabee (It is neither, people
![Tongue](https://talkelections.org/FORUM/Smileys/classic/tongue.gif)
), the Republicans need to look at their core values and principles and ask themselves, 1) Is this still a conservative country? and 2) Can we sell a conservative message of economic freedom and traditional values to anyone not currently in the mix?
One thing that most certainly has to change is the language. Frank Luntz has some great feedback on how to adapt the conservative message to a modern political arena language wise. It should be looked at pretty closely, for sure. One of the big ones he mentioned is to stop talking about preserving capitalism, which has become a code word for Maddoff and no one can connect with that, and instead talk about economic freedom and individual empowerment.
Next, if the values and principles can remain the same, 1) What policies actually advance those? and 2) What are just a legacy policy of days gone by? Ex. 1) Simpler, less burdensom tax code, 2) Bush tax cuts. Should we really sacrifice the movement's goals to continue a failed Bush stimulus program?
The GOP should bring Libertarians in and give them a seat at the table, but that doesn't mean you kick out the Social Conservatives or abandon them entirely. Coalitions require sacrifice to achieve shared goals. What the GOP needs to learn to do is stop playing the Sg0508/Ben Kenobi approach of demanding the other be kicked out and instead learn how to build and maintain a broad coalition of people. The party doesn't have to abandon the cause of life, it needs to change the strategy and rhetoric. MO and IN Are Pro-Life states. They didn't reject Republicans because they were pro-life, they rejected them because they were insensitive idiots. Gets back to the language issue. Perhaps also not pushing this "no exceptions" stuff, might be a good idea as well, especially at the national level.