Gramps, she has the worst biography of any senatorial candidate I've ever seen. And I've seen a candidate who had Mike Tyson be the best man at his wedding, who was roommates with a leader of a famous prostitution ring, and who made his entire fortune off of betting against the housing bubble.
Any swing voter who becomes familiar with her in the course of the election will turn to Boxer. People like Torie hate her because she's incompetent and she can't win.
Remember, not only did HP fire her (with a golden parachute), McCain's campaign fired her after she repeatedly made gaffes on the campaign trail (remember the one where she said McCain couldn't run a big company?). She can't win, and people like Torie hate her because she's going to be a depressing site on the airwaves from now until November, where Boxer will be reelected.
Didn't Gillibrand make some money the same way?