I don't understand what the plausible Romney-Clinton demographic is in SC, but close SC polls are now a recurring theme for this election.
Educated whites in the Columbia, Charleston, and Greenville metros.
Although, as a uni poll, there's probably a bit of junk going on here, SC is likely a more elastic state this year, than it has been historically.
Trump's positions on issues from foreign policy, and his various comments over the years regarding women, don't play so well within major segments of the SC Republican base, in a state with a long and proud history of military service, gentile Southern sensibilities, as well as a rapidly growing retiree population in the Coastal Parts of SC, many of whom come from the Central Atlantic and Northeast.
The "bubba vote" in SC has been greatly overestimated, and although I fully expect SC to go Republican in November, it will likely be by a much smaller margin than has been the case with "generic" and "moderate" Republican candidates.