Media effects on campaign

[zachman]

There are two types of media: the smart media, and the dumb media. The smart media includes Sunday morning talk shows, round table shows, news analysis shows, and the nightly network news. The "Week in Review" sections in major newspapers would be considered smart media. The smart media brands a story, which may get picked up the dumb media. The dumb media includes Good Morning America and the like, Entertainment Tonight, People Magazine and other tabloids. The dumb media politically tends only to go as far as teaching political slogans, while the smart media follows up on them, and explains things in depth. That's my two cents.