The one good thing about MoviePass is the theater chains have taken note and might implement their own actually sustainable plans. AMC (by far the dominant chain in the Twin Cities) has started already with a $20/month program that lets you see three movies a week. If you see at least two movies a month, that's a fantastic deal, and actually sustainable.
indeed, there is a good idea here that will benefit everybody involved (ya know, like trade is supposed to do). People that like movies can see more movies for less money, theatre owners get you in there, buying their overpriced food, movie makers get more tickets sold. $20/month for 3movies/week (which is different than 12 movies a month...I wonder why they did it that way) is a good deal for people that go see a lot of movies and yeah, you don't have even see that many movies to make it worth it. It makes the most sense for the theatres to do it over some third party too.