Orbitz Features Commercial with Gay rights logo (user search)
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  Orbitz Features Commercial with Gay rights logo (search mode)
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Author Topic: Orbitz Features Commercial with Gay rights logo  (Read 5650 times)
Brittain33
brittain33
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« on: August 31, 2009, 07:40:26 AM »

I thought it was an interesting strategy. Lots of "us" noticed it but I doubt many other people would have recognized the symbol. I can't see a backlash here. I'm intrigued that someone in marketing would decide to take this particular approach. It's so straightforward and it has no plausible deniability at all--the only explanation for it is "we wanted to signal to gay customers in a way that looks like we wanted to only signal to gay customers."
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