Obviously it's a question inviting speculation, but at this point I think that there is a)a serious chance that Trump doesn't win the nomination and b)a serious chance that a Trump write-in campaign has an effect on the 2016 election. According to
this article, 43 states allow for write-in candidates, and according to this
Daily Kos Elections blog, the seven states that don't are Hawaii, Nevada, South Dakota, Oklahoma, Arkansas, Louisiana, and Mississippi.
Here's a map that shows the states he could target. States that don't allow write-in campaigns are in grey (except Hawaii), while states that gave over 55% of their vote to Obama are in red. Utah is in blue because Trump seems to have a unique lack of appeal in that state.