Reminder that Ballot access is hard to obtain if you are not one of (in this case) big four, all of whom have already decided the tickets. De La Fuente has seemingly infinite money but only got on the ballot in states by using the reform party's infrastructure. With COVID lowering the accessibility to signatures, things get even harder.
Therefore, this screams of attention-whoring, and probably ends before the the month if that. OTOH this just might be preparation for announcing some other branded product, especially considering the timing of everything,
It's probably a publicity stunt for his new album.