What exactly is a "moderate" anyway?
That's a great question, Rowan, and I'd be happy to answer it.
The best definition, per Wikipedia, is "a moderate is one who has firm convictions on all issues, yet some convictions fall just to the left of the spectrum and some fall just to the right (i.e. center-left and center-right)"
I agree that moderates shouldn't be frowned upon, though I will add that some people can have firm convictions on all issues, and a solid majority of those convictions fall to a certain ideological categorization without the person blindly choosing positions solely based on their ideology.