Be a Trumpist without the racial talk.....
Appeal to Black men in a better way than Trump, and try to win Latino men.
Do better with women
Don't get into the culture wars
Isn't him being a poster boy for Illiberal Democracy (making protesting a legally grey area, censoring the universities and schools, and taking direct control over public varsity and collegiate athletic events) violate that last caveat? He's well into the culture wars.
Colleges are ground zero for illiberalism with insane COVID restrictions.
