I'd think you'd need to segregate the "Gym/Fitness lovers" category; there's probably going to be a distinct difference between, on one hand, "meatheads" or the types to obsess over what supplements to use or their "max" on bench, and, on the other hand, those who are shown in Kashi cereal commercials, mainly focus on cardio, have a greater affinity for "the outdoors" (as it related to running in public parks, that is) and triathalons, and who once read a book on the paleo diet or have friends who eat "only organic".
This is correct. Read the Mixedmartialarts.com or Bodybuilding.com forums, Hilliary! and SJWs are hated with a passion.