Of course not. They are adults, I'll help if I can, but it's on them. All my kids know this and will prepare accordingly...or work at Taco Bell their whole life, it's their call.
Well, I think that's how it works with most families. You do what you can. I think it's most important to provide the right environment so your kids can do well in school now and earn scholarships. Then you strike a balance between academic prestige and affordability as far as schools go. It's not rocket science... though it is increasingly becoming such.