Lunar, O'Reilly was just doing a reducto ad absurdam technique. He is not a gay basher per se. But it was an unusually clumsy riff for O'Reilly. He normally is quite facile with words and uses them well.
And Bill may well be right that in the US, more of those who patronize McDonalds might be turned away with a gay friendly theme than attracted. Plus, gays tend to want fit bodies, and that means McDonalds just isn't on their "to do" list anyway. I mean, McDonalds customer base is more along the lines of fat straights who can't get it up isn't it? 
No.. that's Cracker Barrel. McDonalds is for Sally Soccer Moms and her athletic kids who are skinny but have high blood pressure, high cholesterol, and from the intense pressure put on them by overbearing parents probably have a few arteries in their brains ready to blow as well.
