I already posted this in the '2006 Campaign Ad Watch' thread. Here are my comments from that thread:
Bob Menendez's new ad:
http://www.dscc.org/ (couldn't find it on youtube for some reason - must be brand spankin new)
I'd give it an 'A' overall. Bob Menendez needs to do these three things over and over and over again in order to win this race:
1 - Tie Kean Jr. to Bush
2 - Tie Kean Jr. to the Iraq War
3 - Point out that Kean Jr. is, in fact, JR. - aka not Tom Kean the former governor.
Numerous polls and political experts have confirmed that all of these things cause Kean Jr.'s support to plummet, and the best strategy is to lump him with Bush and Iraq. Other polls have confirmed people are unaware that he is Tom Kean's son, and after they found out were less likely to support him over Menendez.
This ad very, very effectivly does all three of these things. It also does all of these things very simply and in a very straightforward manor. I wonder if Menendez should pull all of his other less effective ads (compared to this one) and simply run this one 24/7 until Election Day.
Thoughts?
Even with these things weighing Kean down, he still leads!
If Bush's approval improves slightly and some progress is made on Iraq, we could be looking at Kean getting 54% or so
