So Japan has conquered Southeast Asia after all... 
Yes, around here Japanese cars dominate, though other Japanese products less so, and Korea is huge now both in products and in cultural influence. There are a few Ford and Chevrolet cars here now, and quite a lot of trucks.. reasonably successful but only similar to a Mazda, Nissan, or Mitsubishi - they don't touch Toyota or Honda.
Really Thais tend to follow-the-leader on major purchases - they tend not to like to be the person to take a risk to buy anything unusual which might prove problematic or have a poor re-sale value (in general cars here have a very high re-sale value, so ensuring getting this back is a major portion of the purchase decision).
