Why is Kari Lake doing well but Doug Mastriano flopping

[Leading Political Consultant Ma Anand Sheela]

Is Hobbs even campaigning?

My possibly wrong impression is that she's doing more campaigning than the narrative suggests, if not enough or a particularly effective kind. The bigger problem IMO is that said narrative has also fixated on the idea of Lake as an easily beatable Hysterical Woman and not someone who, as it turns out, might have considerable strengths of her own as a candidate.