The amount of thought and planning that has gone into this is unprecedented.
Which shows how scared they are...
To use a chess analogy, I am supremely confident we will lay a "check" upon Obama tonight, and only now will the Obama campaign start to realize what has been happening (i.e., we sacrificed a few pieces, something every chess master has to do to eventually win, but it was necessary in order to corner Team Obama with a "checkmate" in late October/early November; congratulations on "winning" September!).