I don't see the point of the question. If the media puts a gloss on the president, which it probably does, that doesn't skew the polls, it skews the election. But I'm sure Obama* doesn't care that much why people vote for him, as long as they do.
*ditto Romney
I can see your point. But I believe that Obama has "soft voters" that "subconsciously lie to pollsters about their interest in politics and their enthusiastic committment to voting"
Pollsters mistake these fairweather-frontrunning Obama voters as hardline, voting-in-the-rain voters.
That's why these polls are wrong, and so easily flipped to Romney. Because the "front-running Hollywood gossip voters" tune out the pollsters when Obama fails at something.
It is very telling that Obama campaign officials admit "that they negate 2-3% of all polls favoring Obama" - They wanted to sound confident, yet motivational to volunteers. But I think the Campaign officials also knew that the reality of the polls was "a soft 2-3% bump for Obama"
These people are unlikely to have voted before, to show up to vote, to know where their polling place is, or even to be registered. Very few of them make it through the "likely voter" screen. They are, OTOH, a big part of the reason why Obama has such a commanding lead with "unlikely voters."