Eating meat should definitely be disincentivized by the government.
a vegetarian conservative, now I've seen it all
I have a friend who grew up in small-town Trump country who's now a staunch vegetarian and animal-rights activist. Dunno if you'd call her a conservative at this point, though; the Hindu nationalists would be better examples.
But on-topic: I agree that this is yet another GOP attempt at trying to oppress scapegoats. I'd wager, though, that they think that if enough Republican-led states pass these bills then business can't embargo all of them and so the GOP wins the economic argument. Hopefully we'll never reach that point.